I talk about the subject of design copy all the time…but Pat has put together a blog post I wish I had written, so let’s let her do the talking! Check it out at: The Crafty Retailer.
To continue the lessons learned when writing your first book…
- There is nothing quite so difficult as naming (and then remembering) 25 projects at once. I am absurdly grateful that I started keeping a list of good adjectives that might come in handy years ago. It has saved my sanity and jump started the brainstorming process more times than I can count.
- 25 is a lot.
I’m discovering that writing your first book is full of one learning experience after another. And by discovering, I mean the hard way! Just when I think I have it together…well, you can imagine. Here are some of the lessons I’ve learned:
- You make an outline at the start that has a visual description of each project that you have in your head. And when you actually start beading that design, it laughs at you and shows you what the real design is. Takeaway: Be flexible
- When you sign that contract, the deadline for turning in your completed projects, instructions, and illustrations seems like a million months away. And then the calendar laughs at you and time speeds up and all of a sudden you’re behind and panicked. Takeaway: Pretend like it’s a race to get it finished as fast as possible and then you might make that deadline without having to take anti-anxiety medication.
- The good news is that you’ve spent the last 10 years of your life collecting all the coolest seed beads, focal beads, clasps, and crystals, and it finally pays off as you’re making the collection of your life for the book. But then the beads laugh at you as you discover EVERY SINGLE TIME that while you have the perfect beads, you don’t have enough of them to finish the project in question. And remember that deadline? Yeah. Me too. Takeaway: Overnight shipping is your friend.
- Above all else, trust in your vision. Because through the twists and turns, it will come together in the end – and you will look over the mountain of designs you created as you were feeling slightly out-of-control and off-kilter, careening down a steep mountain with no brakes, and like a miracle, the laughter stops and you realize it is beautiful and you couldn’t imagine making a single project any other way. Takeaway: Dang. This is so much fun!
- Aqua AB
- Black Diamond Vitrial
- Champagne Aqua
- Chili Pepper
- Crystal AB
- Crystal Copper
- Cyclamen Opal
- Indian Pink AB
- Jet Doroado
- Light Amethyst Verde
- Light Colorado Topaz/Tabac
- Light Rose Rosaline
- Light Sapphire AB
- Light Siam Iridescent
- Olivine AB
- Peridot Sphinx
- Sapphire Sahara
- Tanzanite AB
- Tanzanite Light Vitrial
- Tanzanite Titan
- Topaz Glazier
What’s your favorite 2mm Swarovski color?
So the first Natalie to comment (I’m sorry – it doesn’t show your email address) should email me and we’ll get you all set up with your free class!
I’ve been busy working on projects for the book like a mad woman. I’m so very pleased with the way things are looking and coming together at this point. It’s an interesting challenge, not only in the designing of projects, but also having to keep an eye on the overall content and how it flows. Making sure the mix of bracelets/necklaces/earrings is good. Being consistent with a color story, but not making everything the SAME. Keeping true to my own design vision of modern, contemporary pieces that you’ll wear in your daily life. It’s keeping me on my toes!
I feel like I’ve been on a world-wide odyssey, but it’s been less than that, of course. My three week trip to Shreveport, New Jersey, and Philadelphia was quite the trek, full of adventures like saving an ungrateful snapper turtle on the road, torrential rains, me sleeping through the Virginia earthquake, and lots and lots of fun beading moments. I swear I slept for days when I returned!
And as I finally recovered, it was all to apparent that I needed to be working on book projects like YESTERDAY. So I hunkered down to do that. A quick weekend trip to teach at Beads by Blanche in New Jersey last weekend broke things up, but now I’m back to book, book, book all the time!
BUT! I have something really cool and important to share with you before I start talking about book stuff. Because my next two classes with Beaducation.com have launched! And we figured it was a good time to have another blog contest to celebrate!
All you have to do is leave a comment on this page, or if you have trouble, you can email me at email@example.com to enter. I’ll collect entries until Thursday, Sept. 23rd at 6pm CST. Then I’ll announce the winner here on Friday! The lucky winner will receive a free Beaducation.com class of his or her choice.
Sometimes we will get one of two comments from a customer:
1. “Wow, the prices on your kits are so reasonable.”
2. “Why are your kit prices so high?”
(Filed under: You Can’t Win No Matter What You Do)
A lot of factors go into pricing a kit that have nothing to do with the cost of be raw materials.
First and foremost, you’re paying for the design itself and the instructions for the design. How much a design is “worth” is kind of subjective and varies with individual designers. Then hours and hours of work go into writing instructions and drawing diagrams that are easy to understand. Patterns are printed, so add the cost of paper and laser ink toner. You would not believe how much printer toner we go through – at almost $900 a set.
When you see us at a show, most people don’t think about the our costs (and generally, they shouldn’t!). But those costs must also factor into our kits. Consider our most recent show, Bead Fest in Philadelphia.
- Jill drove so that we would have all of our merchandise: Austin to King of Prussia: 1,663 miles each way.Our car, the wonderful Element, gets 22-24 miles per gallon. Cost of gas: $500+
- Several days of hotel driving to and from Philadelphia. Cost of hotels: $400+
- I flew to Philadelphia for two reasons: so the animals wouldn’t be alone as long, and because the car was packed from floor to ceiling. Cost of airfare: $250
- Which reminds me – we had to get a pet sitter for the 6 days I was gone. Cost: $150
- Booth space at the show: $
- Hotel while we we were at the show: $700
- Cost of meals on the road. Who knows?
When we’re home, we have costs to subscribe to a postage system, and mailing costs themselves. When the economy tanked, we started doing free shipping, but did not raise any prices. Additionally, we have all the smaller fees: for the website, for
- Magazines without perfume ads – the strong scents make me sneeze if they’re in there! I used to pull out all the inserts from the mags and then would have to let them sit and “breathe” for a few days. But I finally got smart and emailed all the subscription customer service folks and ask for scent-free issues to be delivered to me. What a difference!
Do you know how much 12,000 baggies weigh? I do! I just ordered that many (in 6 different sizes) and the box that is due to be delivered tomorrow is 44lbs. That’s around a 4-5 month supply for me. It’s totally nuts, but also totally necessary for the kits.
I was doubly productive today with Mom’s help. Not only did I work on finishing up some samples that needed to get shipped out, but Mom managed to knock out my entire backlog of shipping random things that needed to go out. AND I got my email inbox back down to under 50! My goal is to whittle that down to 30 before I leave on the road trip next week. Baby steps in getting caught up, but I’m really feeling the difference.
Now, if I could only spend the next week doing nothing but beading!! My one big freak out this week is getting the samples made and photographed to ship out to Bead & Button next Friday. I also have to price out the class kits and write descriptions… I only have one figured out for sure. I’m working on a few others, but they need some time and attention. Luckily with the temperatures hitting 100+ every single day in Austin, I basically don’t leave the house at all so beading time is easy to come by that way.
Not the most exciting blog post in the world, but the reality is I’m just slogging away on chores for the moment!